Led the development of a cohesive visual campaign for the launch of the Vibia new catalogue. The aim was to establish a strong, unified presence across both digital and physical platforms.

The campaign included a full suite of assets: a dedicated microsite, social media content (reels, imagery, and videos), presentation decks, event templates, banners, and general website visuals. I also designed print materials and branded merchandise—such as invitations, product postcards, large-scale signage, and tote bags—for major events like Milano Design Week, 3 Days of Design, and other local activations.

Rooted in Vibia’s innovative approach to lighting, the visual identity centered on dynamic light and spatial compositions, designed to translate seamlessly across formats. This modern, fluid direction reinforced the catalog’s core message: that lighting is essential to interior design and personal wellbeing.