Royal Queen Seeds is a Barcelona-based company that sells seeds.

When I was there, the objetive of my work was to create web content that increased organic traffic to the site and user retention. The challenges were to make something that did not exist on the internet previously and that could be easily implemented by our developers. We wanted something that appealed to our customers while being mindful of our role given the nature of the product.

The result is a series of educational content pages, primarily focused on mobile formats. We chose a clean, low-key design that kept in mind accesibility while making the content fun and engaging.