MAISHA - 2023
Art direction and branding for a wellness center.
Maisha is a wellness center opening soon in Begur, Barcelona. They offer services such as yoga, pilates and reiki.
The challenge of this project was to intertwine the story of Helena, the owner, a young, hungry, and innovative entrepreneur, with the centuries-old tradition of most of her practices.
What I came up with is a modern, clean aesthetic with deep purples and welcoming oranges that channel spirituality through the orbs incorporated into the design.