THE LATEST FROM VIBIA
Art direction for the video campaign accompanying VIBIA’s Annex catalogue — a collection grouping five new product families into a single, unified editorial release.
Full creative direction process: writing briefs, developing moodboards, and leading feedback across all production stages alongside a dedicated production team.
NEXUM
Design by Arik Levy
Geometry, rhythm, and a sense of fun — the grid as something alive rather than purely architectural.
ALBA
Design by Palomba Serafini Associati
Built around the analogy of sunrise — light as something that accompanies rather than just illuminates.
Art Direction — Pau Vendrell
Video Direction — Joan Losada
Production — Marga Pérez, Judith Hernández, Paula Chávez
Director of Photography — David Panxa Fàbregas & Joan Losada
Models — Laia Macias, Mónica Llagostera
Camera — David Panxa Fàbregas
Camera Assistant — Carles Matamala
Gaffer — Jordi Carbonell
Electrics — Manuel Azagra
Art & Styling — Susana Ocaña, Beatriz Torelló
MUAH — Adri Ortiz, Wera Tutaj
Editing & Color — Joan Losada
ASIA
Design by Antoni Arola
The house as the starting point — a form that shelters light the way architecture shelters people.
Art Direction — Pau Vendrell
Video Direction — Joan Losada
Production — Marga Pérez, Judith Hernández, Paula Chávez
Director of Photography — David Panxa Fàbregas & Joan Losada
Models — Clara Casals
Camera — David Panxa Fàbregas
Gaffer — Jordi Carbonell
Electrics — Manuel Azagra
Art & Styling — Marga Pérez, Judith Hernández, Pau Vendrell
MUAH — Adri Ortiz and Wera Tutaj
Editing & Color — Joan Losada
PRO
Design by Holscher Design
Conceived to show the full range of the collection — as much about the light effects it creates as the object itself.
Art Direction — Pau Vendrell
CGI & Animation — Tavo Studio
CLOSER
Design by Ichiro Iwasaki
A piece designed for both indoor and outdoor use, shot to reflect the intimacy it brings to either context.
Art Direction — Pau Vendrell
Video Direction — Joan Losada
Production — Marga Pérez, Judith Hernández, Paula Chávez
Director of Photography — David Panxa Fàbregas & Joan Losada
Models — Carolina Scheid, Mónica Llagostera
Camera — David Panxa Fàbregas
Camera Assistant — Carles Matamala
Gaffer — Jordi Carbonell
Electrics — Manuel Azagra
Art & Styling — Susana Ocaña, Beatriz Torelló
MUAH — Adri Ortiz and Wera Tutaj
Editing & Color — Joan Losada
The campaign opened with a promotional spot conceived to introduce the Annex as a whole — bringing the five collections together under a single visual statement.